Selection and displaying of your individual art choices can depend a lot on your reactions to their colors. You may also want to select art because of the reactions that colors can invoke in individuals. It can make a statement about who you are, who you want to be, or who you want others to think of you. It can create a mood or a feeling.
The study of colors, color therapy, or psychological effects of color is not exact sciences, and there isn’t a lot of data beyond antidote stories to support the theories. But, as individuals, we know that some colors attract us and others leave us cold. We buy certain colors in our clothes and possessions because we feel our best in them. Whether there is any hard and fast proof, as human beings, we know that color invokes a emotional reaction.
Colors provide reactions through a combination of biological, psychological, physiological, and cultural or societal factors. Colors can effect thinking and cause reactions because of perceptions that become attached to it through cultural influences. White is considered the color for weddings in our culture and symbolizes purity and virtue. In other cultures it symbolizes death and is worn at funerals.
Colors can sway thinking, change actions, and cause reactions in us that we may not even realize. A person can unknowingly attach a perception based on color. So yes, color is important. It is important to understand what colors mean and how you perceive them as you make choices.
Quick Tips – Warm & Cool Colors
Warm colors include magenta, yellow, yellow-green, red and orange. They are associated with producing feelings that are warm, cozy, and inviting. They are also associated with excitement, happiness and comfort.
Cool colors generally include blue, light blue, sea green, cyan and violet. They invoke emotions that range from calm and peace to sadness, withdrawal and repression.